A Pretest Is a

Multiple Choice

A pretest is a

A) test conducted before an advertisement is placed in various media to determine which medium best reaches its intended target market.
B) test conducted among company personnel to determine which advertising campaign most closely matches the firm's goals and objectives.
C) test conducted with an advertisement for a product to prospective consumers under realistic purchase conditions to see if they will buy.
D) test conducted before an advertisement is placed in any medium to determine whether the advertisement communicates the intended message or to select between alternative versions of the advertisement.
E) sample ad campaign submitted by competing advertising agencies before receiving a formal contract for that account.