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    Exam 19: Using Social Media and Mobile Marketing to Connect With Consumers
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    Figure 19-5 -According to Figure 19-5 Above,Row C Is the Performance Measure
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Figure 19-5 -According to Figure 19-5 Above,Row C Is the Performance Measure

Question 28

Question 28

Multiple Choice

Figure 19-5
Figure 19-5    -According to Figure 19-5 above,Row C is the performance measure referred to as A) cost-per-click B) cost-per-thousand C) click-through-rate D) conversion rate E) cost-per-action
-According to Figure 19-5 above,Row C is the performance measure referred to as


A) cost-per-click
B) cost-per-thousand
C) click-through-rate
D) conversion rate
E) cost-per-action

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