Personalization Refers to

Multiple Choice

Personalization refers to

A) the solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer.
B) a process that automatically groups people with similar buying intentions,preferences,and behaviors and predicts future purchases.
C) the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to individual's specific needs and preferences.
D) the interactive,Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes,prices,and delivery options.
E) an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.