Which of the Following Is an Important Step in Effectively

Multiple Choice

Which of the following is an important step in effectively implementing multichannel marketing?

A) Establish subbrands for catalog retailers and direct selling channels.
B) Immediately appoint a channel captain to avoid channel conflict.
C) Minimize the number of channels to avoid cannibalizing sales from stores.
D) Create a website that will engage visitors with interactive experiences that involve games,contests,and quizzes.
E) Start by documenting cross-channel consumer behavior with a customer journey map.