To Overcome the Problem That Occurs During Product Development When

Multiple Choice

To overcome the problem that occurs during product development when consumers say one thing in a market research study and do another when facing a supermarket shelf,the Warm Delights team ran marketing experiments that involved all of the following except which?

A) measuring the results of the Warm Delights experiments
B) repeating the Warm Delights marketing experimentation process
C) testing colorful microwaveable trays for heating
D) putting a Warm Delights prototype dessert in a store
E) improving the Warm Delights prototype