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Which of the Following Pieces of Information Is Used in Market-Product

Question 104

Multiple Choice

Which of the following pieces of information is used in market-product focus and goal setting,the second step of the planning phase of the strategic marketing process?


A) marketing return on investment
B) perceptual maps and positioning statements
C) revenues associated with each point of market share
D) possible cannibalization effects on other products in the line
E) trends for industry and competitors

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