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    Exam 22: Pulling It All Together: the Strategic Marketing Process
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    Which of the Following Is One of Porter's Four Generic
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Which of the Following Is One of Porter's Four Generic

Question 96

Question 96

Multiple Choice

Which of the following is one of Porter's four generic business strategies?


A) exclusivity
B) quality focus
C) differentiation
D) geographic span
E) service leadership

Correct Answer:

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