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    Exam 22: Pulling It All Together: the Strategic Marketing Process
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    Porter's Four Generic Business Strategies Include All of the Following
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Porter's Four Generic Business Strategies Include All of the Following

Question 61

Question 61

Multiple Choice

Porter's four generic business strategies include all of the following except which?


A) cost leadership
B) quality focus
C) differentiation focus
D) cost focus
E) differentiation

Correct Answer:

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