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    Exam 22: Pulling It All Together: the Strategic Marketing Process
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    Figure 22-3 -In Porter's Generic Business Strategies Shown in Figure 22-3 Above,Box
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Figure 22-3 -In Porter's Generic Business Strategies Shown in Figure 22-3 Above,Box

Question 135

Question 135

Multiple Choice

Figure 22-3
Figure 22-3    -In Porter's generic business strategies shown in Figure 22-3 above,Box A refers to a ________ strategy. A) cost leadership B) quality focus C) differentiation focus D) cost focus E) differentiation
-In Porter's generic business strategies shown in Figure 22-3 above,Box A refers to a ________ strategy.


A) cost leadership
B) quality focus
C) differentiation focus
D) cost focus
E) differentiation

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