General Mills Uses a Marketing Structure in Which One Person

Multiple Choice

General Mills uses a marketing structure in which one person is ultimately responsible for the marketing of a specific product.For instance,one person is responsible for setting marketing goals and developing and implementing related marketing strategies for the well-known breakfast cereal,Cheerios.This person,who takes responsibility for the success or failure of the marketing of Cheerios,is called

A) a key strategist.
B) a product manager.
C) a line advisor.
D) a marketing advisor.
E) an account executive.