Multiple Choice
Match the appropriate service feature with the marketing strategy suggested to compensate for the marketing challenge(s) associated with the feature.
-Emphasize the selection and training of public contact personnel.
A) intangibility
B) inseparability
C) heterogeneity
D) Perishability
Correct Answer:

Verified
Correct Answer:
Verified
Q11: Discuss the marketing challenges associated with <b>intangibility</b>
Q12: Which of the following strategies increases the
Q13: Discuss the marketing challenges associated with <b>inseparability</b>
Q14: Which of the following statements pertaining to
Q15: Which of the following statements is false?<br>A)Services
Q17: Which one of the following strategies is
Q18: Which of the following statements pertaining to
Q19: Match the appropriate service feature with the
Q20: The primary cost of producing a service
Q21: Which of the following is NOT a