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During the Evaluation of Alternatives Stage,consumers Sometimes Rely on Their

Question 34

Multiple Choice

During the evaluation of alternatives stage,consumers sometimes rely on their "gut-level feelings." This type of decision making is called:


A) ​the lexicographic approach.
B) ​a systematic evaluation.
C) ​a nonsystematic evaluation.
D) ​the linear compensatory evaluation.
E) ​the evoked set approach.

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