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    Services Marketing Concepts
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    Exam 7: Developing the Service Communication Strategy
  5. Question
    What Is the First Step in Managing the Service Communication
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What Is the First Step in Managing the Service Communication

Question 33

Question 33

Multiple Choice

What is the first step in managing the service communication process?


A) Select target markets.
B) Establish communication objectives.
C) Set communication budget.
D) Formulate positioning strategy.
E) Establish the message.

Correct Answer:

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