In a Television Commercial, an Advertiser Shows a Party Scene

Multiple Choice

In a television commercial, an advertiser shows a party scene with many college-age students having a great time. The advertiser's product, a new lite-beer, is prominently displayed in the scene. This advertiser is hoping that his product will become associated with fun. Therefore, when a college student is in a store, he or she will associate this new beer will good feelings and fun. The advertiser is depending on which of the following to sell his product?

A) higher-order conditioning
B) shaping
C) response chaining
D) extinction