Solved

According to Research on Advertising,which of the Following Statements Is

Question 219

Multiple Choice

According to research on advertising,which of the following statements is FALSE?


A) Storing enough positive memories from commercials can eventually create "memories" that never happened.
B) The more positive fictional commercials we see, the more likely we are to remember an actual negative experience with the product due to the contrast.
C) Long-term advertising campaigns create a "brand" memory that can be remarkably strong, especially for ads first viewed in early childhood.
D) The intent of much advertising is to "jam" our memories with positive impressions of a product, not just to familiarize and inform us about the product.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions