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    Exam 5: Business-Level Strategy
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    Rivalry Among Existing Competitors Is Higher When
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Rivalry Among Existing Competitors Is Higher When

Question 32

Question 32

Multiple Choice

 Rivalry among existing competitors is higher when


A) fixed costs are low and marginal costs are high.
B) exit barriers are low.
C) industry growth is slow.
D) the product is not perishable.

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