Inside Patagonia, Inc

Multiple Choice

 Inside Patagonia, Inc., there is a culture that encourages innovation and risk taking. Employees are encouraged to experiment with products and fabrics to produce better designs. In addition, Patagonia encourages employees to leave work early to surf or rock-climb. Patagonia is likely using a

A) differentiation strategy.
B) cost leadership strategy.
C) low-cost focus strategy.
D) stuck in the middle strategy.