What Is Considered to Be the Principal Advantage of Using

Multiple Choice

What is considered to be the principal advantage of using qualitative methods as an approach to doing social research?

A) Qualitative methods give “voice”to research participants.
B) Qualitative methods are relatively inexpensive.
C) Qualitative methods allow for causality to be established.
D) Qualitative methods involve the collection of data from large samples.
E) Qualitative methods require the researcher to spend a lot of time getting to know the research participants in a study.