Scenario 5-5 Jerome Was Preparing to Host a Graduation Party for His

Multiple Choice

Scenario 5-5
Jerome was preparing to host a graduation party for his friends and relatives when he suddenly realized that he did not have a blender to mix certain beverages that he knew his guests would like.Having never purchased a blender before, Jerome felt that he needed to shop carefully and enlist in the help of friends for advice.After visiting several stores and examining numerous models, Jerome settled on a Kitchen-Aid model that cost nearly $100.
-(Scenario 5-5) Which of the following best describes Jerome's mode of consumer decision making toward buying a blender?

A) limited problem solving
B) brand loyalty
C) extended problem solving
D) variety seeking