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    Exam 6: Market Segmentation, Positioning, and the Value Proposition
  5. Question
    The One Key Characteristic That All Types of _____ Share
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The One Key Characteristic That All Types of _____ Share

Question 81

Question 81

Multiple Choice

The one key characteristic that all types of _____ share is that their brand preferences are still under development.


A) variety seekers
B) brand-loyal users
C) heavy users
D) emergent consumers

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