An Advertiser of a Line of Luxury Resorts Wants to Use

Multiple Choice

An advertiser of a line of luxury resorts wants to use a complex message strategy that fosters certain moods and emotions, so realistic and powerful that they actually become part of the interaction and create new memories about the brand.In this advertisement, the objective will be to

A) establish the product in a social or cultural setting.
B) transform the experience of using the product.
C) recall the product name.
D) create an image for the product.