Short Answer
Scenario 10-4
In the "Chicago Shopping" section of the Chicago Tribune website, the following ads were listed:
-An ad listing a limited time offer for a pair of expensive brand-name jeans.The ad shows a fictional character being laughed at by an attractive female because of his old, raggedy jeans. The man being laughed at appears incredibly embarrassed. Marketers want consumers to feel more accepted in society when they wear this particular pair of jeans.(ChicagoTribune.com, October 26, 2010)
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