Multiple Choice
Scenario 10-4
In the "Chicago Shopping" section of the Chicago Tribune website, the following ads were listed:
-(Scenario 10-4) In ad #4, marketers are trying to appeal to consumers using which type of ad?
A) anxiety ads
B) humor ads
C) fear ads
D) sex-appeal ads
Correct Answer:
Verified
Correct Answer:
Verified
Q2: The main objective of hard-sell messages is
Q46: Which company, mentioned in the text, has
Q47: Which term refers to the mix of
Q49: Scenario 10-6<br>Facing stiff competition from Walmart and
Q50: The main advantage of using an intense
Q52: Two common methods for promoting recall are
Q53: Scenario 10-5<br>In 2007, Michigan-based Ford Motor Company
Q54: Scenario 10-3<br>Advertisers have a wide choice of
Q54: Scenario 10-4<br>In the "Chicago Shopping" section of
Q55: Scenario 10-3<br>Advertisers have a wide choice of