What Is One of the Main Challenges of the Copywriter

Multiple Choice

What is one of the main challenges of the copywriter early in the campaign process?

A) combining texts and visuals to create a unified whole
B) writing lively and colorful words about products that are often dull and lifeless
C) extracting meaning from massive amounts of analytical data, product technology information, and market research
D) creating the mood, tone, or humorous angle that gives the product real value