An Art Director Is Conducting an Orientation with Two New

Multiple Choice

An art director is conducting an orientation with two new artists and stresses that this agency does, in fact, consistently incorporate the generally accepted principles of design in its creative work.In his brief summary of these principles, which of the following would not be included?

A) The ad should give equal emphasis to all elements.
B) The proportion within an ad should be pleasing to the viewer.
C) There should be a unifying force within the ad.
D) The elements in the ad should have a directional pattern.