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    Exam 17: Integrating Direct Marketing and Personal Selling
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    Which of the Following Is One of the Three Basic
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Which of the Following Is One of the Three Basic

Question 9

Question 9

Multiple Choice

Which of the following is one of the three basic elements of any frequency-marketing program?


A) an internal mailing list
B) a benefit package
C) an external mailing list
D) a sales staff

Correct Answer:

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