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    Advertising and Promotion
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    Exam 17: Integrating Direct Marketing and Personal Selling
  5. Question
    Infomercials Were Made Possible by
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Infomercials Were Made Possible by

Question 18

Question 18

Multiple Choice

Infomercials were made possible by


A) the advent of video cameras.
B) increasingly gullible consumers.
C) less expensive ad space on satellite and cable systems.
D) relaxed network standards for programming.

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