A Small-Scale Consulting Firm in Hawaii Was Struggling Financially Because

Multiple Choice

A small-scale consulting firm in Hawaii was struggling financially because it was unable to generate enough capital to run its business transactions. To generate capital, the firm decided to use web technologies and digital resources to build long-term associations with current customers and to reach out to new customers. In this scenario, the firm is using concepts that primarily originated in the _____ of American business history.

A) entrepreneurship era
B) relationship era
C) production era
D) industrial era