In Order to Promote Its Brand, Lambrotto, an Italian Manufacturer

Multiple Choice

In order to promote its brand, Lambrotto, an Italian manufacturer of leather shoes, makes a deal with the organizers of an upcoming baseball league. Lambrotto pays the organizers a substantial sum of money to have the brand's banners with its logo and slogans displayed all across the baseball ground and the stadium. Lambrotto engages in this activity to gain maximum visibility. This scenario exemplifies _____.

A) sponsorship
B) cross-selling
C) lobbying
D) vertical integration