Multiple Choice
Kiddiecon, a company that manufactures stationery products for children, signs a contract with an animation studio to use one of its popular cartoon characters as a design on its school bags. Kiddiecon's contract with the animation studio is an example of _____.
A) a divesture
B) cobranding
C) licensing
D) an acquisition
Correct Answer:

Verified
Correct Answer:
Verified
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