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    BUSN Study Set 3
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    Exam 12: Product and Promotion: Creating and Communicating Value
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    In the Context of Business Product Categories, Marketing of Raw
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In the Context of Business Product Categories, Marketing of Raw

Question 20

Question 20

Multiple Choice

In the context of business product categories, marketing of raw materials primarily emphasizes:


A) price and service.
B) quantity and brand.
C) customization.
D) product differentiation.

Correct Answer:

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