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Jake Is a Homemaker Who Was Recently Asked to Help

Question 13

Multiple Choice

Jake is a homemaker who was recently asked to help test a new dishwashing liquid. After using the new product and competitive products at home for a week,he was asked to join seven other testers in a conference call to discuss the product in comparison to its competitors. This type of testing can best be described as a(n) :


A) Focus group
B) In-depth study
C) Investigative report
D) Reference group
E) Stratified study

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