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At Procter and Gamble,brand Managers Use a Standardized,worldwide Ad-Testing System

Question 39

Multiple Choice

At Procter and Gamble,brand managers use a standardized,worldwide ad-testing system that allows them to access every ad the company has ever run.This allows the company to synchronize knowledge and is an example of ________ technology.


A) instructional
B) bio
C) industrial
D) organizational
E) information

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