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    Exam 11: Coordination, implementation, and Control
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    Philips Focused Its Marketing Efforts in the North American Market
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Philips Focused Its Marketing Efforts in the North American Market

Question 48

Question 48

True/False

Philips focused its marketing efforts in the North American market on less-expensive items instead of the up-market products that have made the company's reputation worldwide.This is an example of the best practices approach.

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