Multiple Choice
Nestle and General Mills had an agreement whereby Honey Nut Cheerios and Golden Grahams were made in General Mill's U.S.plants and shipped in bulk to Europe for packaging by Nestle.Such an arrangement is called ________.
A) trademark licensing
B) managerial commitment
C) indirect involvement
D) direct involvement
E) complementary marketing
Correct Answer:
Verified
Correct Answer:
Verified
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