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  3. Study Set
    Advertising Principles and Practice
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    Exam 1: Introduction to Advertising
  5. Question
    Which 'Key Player' Is Composed of the Channels of Communication
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Which 'Key Player' Is Composed of the Channels of Communication

Question 16

Question 16

Multiple Choice

Which 'key player' is composed of the channels of communication that carry the message from the advertiser to the audience?


A) Advertiser
B) Agency
C) Media
D) Supplier
E) Distributor

Correct Answer:

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