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    Advertising Principles and Practice
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    Exam 1: Introduction to Advertising
  5. Question
    'I Liked the Ad,but What Was It For?' Describes Advertising
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'I Liked the Ad,but What Was It For?' Describes Advertising

Question 53

Question 53

Multiple Choice

'I liked the ad,but what was it for?' describes advertising that has failed because of a flaw in the ________ strategy.


A) media
B) marketing
C) advertising
D) creative
E) research

Correct Answer:

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