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  3. Study Set
    Advertising Principles and Practice
  4. Exam
    Exam 1: Introduction to Advertising
  5. Question
    The Particular Group of Consumers Thought to Be Potential Customers
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The Particular Group of Consumers Thought to Be Potential Customers

Question 45

Question 45

True/False

The particular group of consumers thought to be potential customers for the goods and services constitutes the target market and the target audience for brand communications.

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