True/False
The major change occurring in broadcast is divergence-the so called 'digital revolution'-which describes how media (television,radio,print,telecommunication and the computer)are coming together to distribute content.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q23: The marketing mix is also known as
Q24: All large businesses have an in-house agency.
Q25: Explain why advertising is criticised from an
Q26: Describe the social role of advertising.
Q27: Name and describe the six basic components
Q30: All of these terms EXCEPT _ refer
Q31: A local radio advertisement for the Beachside
Q32: Why was Apple's 1984 Super Bowl advertisement
Q33: Already,a market segment in the United States
Q150: Advertising is usually paid for by the