Joan Recently Opened a Store in Her Community That Specialises

Essay

Joan recently opened a store in her community that specialises in home décor,including some furniture,such as sofas,chairs and end tables,but mostly home-decorating accessories.She is also a certified interior decorator,and she provides expertise in assisting do-it-yourself home decorators in 'putting it all together'.She has not been pleased with her sales so far,and she decides she needs to promote her business.However,Joan does not have a lot of resources to spend on promotion.What key player in advertising is most likely to be of value to Joan in assisting her in her advertising efforts?