Multiple Choice
Which of the following statements regarding newspapers is FALSE?
A) Readers spend twice as much time with the Sunday edition as with the daily edition.
B) Weekly papers appear in towns,suburbs and smaller cities where the volume of hard news and advertising is insufficient to support a daily newspaper.
C) Advertisers typically choose newspapers for national reach.
D) Weekly papers report local news in depth but tend to ignore national news,sports and similar subjects.
E) National advertisers use local papers indirectly through advertising placed by local retailers,dealers and franchisers.
Correct Answer:
Verified
Correct Answer:
Verified
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