Solved

________ Is the First Step in the Media Buying Process

Question 51

Multiple Choice

________ is the first step in the media buying process after the client brief has been received by the media agency.

A) Post-analysis
B) Booking
C) Planning
D) Placement
E) Analysis of touch points

Related Questions

Q46: _ describes the practice of using more

Q47: What sustainability concern did Fairfax address by

Q49: _ includes advertising on outdoor billboards,buses,posters on

Q50: Normally,the largest unit of ad space that

Q52: Your friend buys a service station on

Q53: In 2012,in Australia,total spending for outdoor advertising

Q54: Which of the following is a critical

Q55: Billboards take on three-dimensional effects with the

Q56: Which size of newspaper is becoming increasingly

Q142: One reason free-standing insert (FSI)advertising is growing