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The 'Currency Barrier' to Web Marketing and Advertising Requires International

Question 67

Multiple Choice

The 'currency barrier' to web marketing and advertising requires international marketers to ________.


A) translate all messages into English
B) decide whether to quote prices in their own or local currencies
C) integrate brand and advertising objectives
D) comply with legal differences that vary between countries
E) identify the countries where pay-per-minute charges are common

Correct Answer:

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