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A Formalized Set of Procedures for Generating,analyzing,storing,and Distributing Pertinent Information

Question 32

Multiple Choice

A formalized set of procedures for generating,analyzing,storing,and distributing pertinent information to marketing decision makers on an ongoing basis is called a(n) ________.


A) transactions processing system
B) formal system
C) marketing information system
D) expert system
E) research directorate

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