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  2. Topic
    Business
  3. Study Set
    Essentials of Marketing Research
  4. Exam
    Exam 2: Defining the Marketing Research Problem and Developing an Approach
  5. Question
    A Statement of the Management Decision Problem and a Broad
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A Statement of the Management Decision Problem and a Broad

Question 45

Question 45

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A statement of the management decision problem and a broad statement of the general problem and identification of the specific components of the marketing research problem is called problem definition.

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