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    Basic Marketing Research Study Set 1
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    Exam 2: Defining the Marketing Research Problem and Developing an Approach
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    An Unproved Statement or Proposition About a Factor or Phenomenon
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An Unproved Statement or Proposition About a Factor or Phenomenon

Question 70

Question 70

Multiple Choice

An unproved statement or proposition about a factor or phenomenon that is of interest to the researcher is called a(n) ________.


A) theory
B) hypothesis
C) model
D) experiment
E) relationship

Correct Answer:

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