Multiple Choice
Regarding international marketing research, which of the following statements is true?
A) Only one pretest is recommended in cross-national studies.
B) Demographics questions can be used without modification in cross-national studies.
C) Structured questions minimize the risk of cultural bias but are more sensitive to differences in educational levels.
D) Personal interviewing is the dominant survey method.
E) C and D
Correct Answer:
Verified
Correct Answer:
Verified
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