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Which of the Following Is NOT a Common Example of Judgmental

Question 48

Multiple Choice

Which of the following is NOT a common example of judgmental sampling?


A) test markets selected to determine the potential of a new product
B) purchase engineers selected in industrial marketing research because they are considered to be representative of the company
C) department stores selected to test new merchandising display
D) mall intercept interviews conducted without qualifying the respondents
E) precincts selected in voting behavior research

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