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    Exam 1: The Importance of Mis
  5. Question
    Porter Defined ________ as the Amount of Money That a Customer
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Porter Defined ________ as the Amount of Money That a Customer

Question 42

Question 42

Multiple Choice

Porter defined ________ as the amount of money that a customer is willing to pay for a resource,product,or service.


A) margin
B) value
C) premium
D) cost

Correct Answer:

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