Multiple Choice
The telephone number of Brad's financial services firm is CALL-IRA. He felt this number would be an easy one for his clients to remember because
A) the stimulus consists of letters rather than numbers.
B) most of his customers will be investors.
C) it consists of only two chunks of information that are meaningfully related to his business.
D) auditory encoding is more easily accomplished when the visual stimulus consists of letters rather than numbers.
Correct Answer:
Verified
Correct Answer:
Verified
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